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Message from The President

President and Representative Director Yokio Yamada

Designing the age with scientific knowledge and refined sensitivity.

In the 21st century, a great turning point in our history, the fashion industry is no exception to those that have been undergoing dramatic changes due to rapid globalization and its significant impact.
As the needs and values of customers become more diverse and global markets tend to converge into one, brand competition intensifies on a global scale.
In the distribution systems, the distinction between manufacturers and retailers has become vague, and competition among large-scale retail stores that have successfully incorporated new business styles is intensifying as well.
In the midst of such changes in the business environment, the King Group makes concerted ongoing efforts to create and innovate our business approach toward the goal of “designing this age” while basing all such efforts firmly on our basic philosophy of promoting the creation and provision of products and services that can earn us the loyalty of our customers.

To this end, it is vital for us to develop acute sensitivity and the awareness of technological advancement. Striking a balance between these two is the key to the successful creation of a fashion business that truly reflects the culture of the times.
KING CO., LTD. joins forces with its group companies to further promote the fashion business while focusing on achieving creative excellence and providing stores that best suit such creations.
We are determined to make ongoing efforts to become a company that deserves the commitment of our customers, business clients, and shareholders by ensuring stable growth.

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